Reed

Sophie

ECOMMERCE GENERALIST

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Hi, I’m sophie

I am an ecommerce multi-hyphenate, located in Denver, CO with 10 years in the DTC trenches. I help brands that run on Shopify balance big creative strategy with heavy-duty operational rigor.

Background

My journey in ecommerce began in 2016 when I took a job picking & packing orders for Canvelle (in a residential garage).

Over the next five years, I learned anything & everything about running a DTC ecommerce brand, including fabricating products in-house (not overseas).

skills

Shopify design & development

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Site merchandising & content

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UX design

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A/B testing

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Fulfillment operations

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Warehouse operations

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Inventory management

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Inventory forecasting

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Customer service

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Email marketing

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Vendor management

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Wholesale management

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Product development & pricing

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tech

Shopify | Shopify Plus

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Netsuite

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Klaviyo

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Zendesk

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Shipstation

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Constructor

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Looker

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Heap

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Make.com

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Google Suite

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Asana

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Jira

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Notion

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Airtable

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